At the end of May this year, new EU rules on cookies came into force. We are not talking the chocolate chip variety here, but the small chunks of seemingly-random text which websites save on your computer as you browse the web. These little files enable basic functionalities like online shopping or setting your language preferences, but they can also be used to identify you and track your browsing across multiple sites. This allows, for instance, advertisers to build up detailed profiles of your interests and behaviour to better target their ads. Most internet users are only vaguely aware of cookies, what they do or how they work.
Read more over on ORGZine.