You may be familiar with Steven D. Levitt and Stephen J. Dubner’s book “Freakonomis” – a collection of curious and entertaining case studies from the world of behavioural economics with subjects ranging from sumo wrestlers to drug dealers. In the introduction to the (less entertaining, less well researched) sequel “Superfreakonomics”, Dubner and Levitt reveal the unifying theme of their work: people respond to incentives.
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