Africa is rapidly becoming "the place to be" for Western businesses. Despite common preconceptions expressed in Twitter hashtags like #FirstWorldProblems, a lot of African economies are growing rapidly, and US and European companies are looking to the continent for their next wave of consumers. This is not as surprising as you might initially think. Compared to Western Europe with its declining birth rates and, in many countries, negative population growth, Africa's population continues to grow rapidly.
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